Ride the Indie Author Wave At The Bookcast

October 10, 2011
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Have you read an indie author recently?

There is no question that one of the tectonic changes taking place in American book publishing is the purposeful move by many authors away from traditional publishing houses to the “indie” or self-published route.

As Alina Tugend writes in the New York Times, “self-publishing is obviously taking off…”

Tugend admits to being quite a snob when it comes to her literary taste, but then having a revelation:

(A)s one friend and then another chose to pay to publish their own books — people I admire and respect — and as the author Amanda Hocking became the superstar example of successful self-publishing, I realized I had been too hasty. The phenomenon was worth a second look.

Large and growing numbers of readers agree with Tugend that indie books are, indeed, “worth a second look.”

But how do you find out about indie authors and their books?

Indie Authors, Readers Play “Marco” .. “Polo” ..

The biggest challenge for indie authors, and the readers who want to read them, is finding each other.

Indie novelist Susan G. Bell is featured in the Times article. Her experience sounds typical:

Ms. Bell is not sorry she went the self-publishing route, but like so many authors (and yes, even those who are traditionally published) she found book promotion much tougher than she thought it would be.

In researching the industry before launching The Bookcast, I sought out indie authors, who almost uniformly told me how nearly-impossible it is to get anyone in the mainstream media to pay attention to their books and get word out to readers hungry for them.

Reader, meet author. Author, meet reader.

I hope you’ll visit The Bookcast often, and see what you didn’t even know you were missing.

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One Response to Ride the Indie Author Wave At The Bookcast

  1. October 10, 2011 at 2:49 pm

    Self publishing has opened opportunities to more aspiring authors. This publishing platform has proven a viable alternative to traditional publishing.

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