Urban Fantasy

If She Fails, All Humankind Suffers the Consequences

May 22, 2013
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Indie author Lynne Cantwell

Naomi Witherspoon lives in interesting times.

First she was seized by a Lakota goddess at the winter solstice.

Then, as her relationships with her friends fissured, Naomi tapped a wellspring of strength – her own Native American heritage.

Now, pregnant and due any day, she must conduct the mediation of her life.

Will she succeed? Or will it all go up in smoke?

It’s the final volume in the Pipe Woman Chronicles – Lynne Cantwell‘s novel “Annealed.”

More below the media player.

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The Indie Author Life

Ebooks are changing more than just how readers consume books; they’re changing how authors market and promote them, if Lynne Cantwell’s experience is any indicator. As she wrote in a recent blog post:

There’s always a moment in any live event — interview, public speaking engagement, whatever — when I feel like I’ve lost the plot. So, of course, I had one during my talk on e-publishing in Indianapolis last weekend. Toward the end of the discussion, someone in the audience asked me whether I ever did any book signings or talked to book clubs, or did any other promotional events. And I confessed that I do almost none of that stuff, and that in fact I kind of suck at self-promotion in general. So the kindly people in the audience then began giving me tips about finding venues and so on.

It didn’t occur to me until I was on my way home (awake and sitting up in coach in the middle of the night, which is another story entirely) why I don’t bother with it: I’m selling e-books.

I thought about Cheryl Tardif (whose latest book you read about here a couple of weeks ago). In her book touting her KDP Select success, she talks about how she spent years doing exactly what these kindly souls suggest — running from personal appearance to personal appearance, more than 40 per year, and endlessly flogging her books. But after she put her books up on Amazon, she made more money than she ever had by making all those personal appearances.

I do make paperback editions available for all my books, as a convenience for people who don’t have an e-reader. But I sell far more e-books than I do paperbacks, and I earn more from each e-book than I do from each paperback. So tell me again why I should make myself crazy by running hither and yon to sell dead-tree books. I can reach more potential readers with a Facebook ad, or even a blog post, than I can with a personal appearance. And I don’t have to sit up all night in coach.

Read Lynne’s entire blog post here.

And see the trailer for ‘Annealed':

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3 Responses to If She Fails, All Humankind Suffers the Consequences

  1. May 22, 2013 at 9:26 am

    Thanks for having me on the show, Bill!

  2. May 22, 2013 at 4:25 pm

    Happy Launch Day, Lynne! Great interview…now I have a few books to catch up on!

  3. Linda McK
    May 22, 2013 at 5:29 pm

    Love the trailer! Happy Launch Day! This is an awesome series and I have enjoyed every minute of it.

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